Built for procurement

If your supplier is the bottleneck, we’d like to talk.

Pakistan's fresh produce category is volatile by nature — seasonal, weather‑bound, dependent on aggregator pricing that moves week to week. We built Arrow Fresh as a commercial supplier first: a hydroponic operation engineered to take that volatility out of your supply chain.

Our retail and HoReCa partners run twelve-week forecasts on our delivery schedule. Mint and lettuce go out by the pallet every Monday, Wednesday and Friday. Specialty crops — cherry tomatoes, sweet peppers, jalapeños, fresh basil — ship on the same cadence. Nothing is wishfully scheduled. If it’s on your sheet, it’s on the truck.

What we supply

Twenty-five varieties, four categories.

The catalogue is structured around what retailers actually order. Volume crops — mint, lettuce, cherry tomatoes — anchor the line. Specialty herbs and trial varieties fill out the bench.

Category 01

Fresh herbs

Volume engine. Year-round.

  • Sweet basil
  • Parsley
  • Coriander
  • Rosemary
Category 02

Leafy greens

Predictable head weight.

  • Kale
  • Pak choy
  • Rocket
  • Spinach
Category 03

Peppers

Sweet to fiery.

  • Green jalapeño
  • Coloured jalapeño
  • Thai chilli
Category 04

Tomatoes & specialty

Plus the long tail.

  • Cucumber
  • White eggplant
  • Celery
  • Brinjal
How we work

A procurement relationship, not a vendor list.

Onboarding a new buyer takes us about three weeks. After that, we manage to your forecast and you treat us as a fixed cost in your supply mix.

Initial conversation.

You tell us volumes, varieties, delivery cadence and any custom requirements. We confirm whether the line you need is already growing or needs to be trialled.

About 30 minutes

Sample delivery.

Trial pallet ships within the week. Quality, leaf size, weight, packaging — all on the buyer's spec sheet so the team handling receiving has something concrete to evaluate.

Week 1

Forecast lock-in.

We set a twelve-week rolling forecast jointly. Mint, lettuce, peppers — whatever's on the order — goes onto a fixed Mon/Wed/Fri schedule with named buyer support on our side.

Weeks 2–3

Steady state.

Pallets ship on schedule. Weekly check-ins, monthly volume reviews, quarterly catalogue refreshes. Adjustments without renegotiation. Custom-grow conversations on demand.

Ongoing
The shape of it

What a buyer relationship with Arrow Fresh looks like.

Minimum order
Talk to us — depends on the varietyFor most volume crops we work from one pallet per delivery upwards. Specialty items can ship in smaller crates.
Delivery cadence
Monday, Wednesday, FridayStandard runs across our service area. Custom cadence available for larger accounts.
Forecast horizon
Twelve weeks, rollingJoint forecasting with named buyer support on our side. Adjustments without renegotiation.
Service area
Seventeen cities across PakistanPunjab, Sindh and Khyber Pakhtunkhwa. Lahore, Islamabad, Karachi, Faisalabad and 13 more.
Custom growing
Available with a committed buyerIf you need a variety we don't currently grow and you're willing to commit to volume, we can trial it. Lead time typically a season.
Certification
GMO-free, hydroponic, zero pesticidesClosed-environment cultivation. Biological IPM only. We are not certified organic; the framing is technically inaccurate for hydroponic growing.
Pricing
Contact usPricing depends on variety, volume, delivery cadence, and contract length. We'll send a structured quote after a 30-minute call.
Lettuce in the greenhouse
Greenhouse A · Lettuce floor
Track record

A boring supply chain is the product.

Arrow Fresh has been delivering produce continuously since December 2022. The retail chains and HoReCa partners on our roster have stayed on the roster because the pallets show up.

Repeat business is the part of the business that pays for itself. The first delivery is sales work. The hundredth delivery is operations. We've built the operations side first.

  • Long-term wholesale partnerships across Pakistan’s retail majors
  • Continuous operation since December 2022, no missed cycles
  • Named buyer support on every account
  • Quarterly catalogue refresh, custom-grow program live
Already shipping to

Pakistan's leading retail majors.

Metro Imtiaz Carrefour CSD Al-Fatah
Procurement enquiry

Let's start with a thirty‑minute call.

Tell us what you supply, what you'd like to supply, and where it falls down. We'll come back with a structured quote and a sample delivery.